Importance of ‘Malt’ in the Milk!

When the first of its kind malted beverage was introduced in the Indian food and drink market, people were extremely curious as well as cynical about it. Well, they could not be blamed more because until then almost everybody thought that milk is the only natural energy drink that comes with natural qualities like calcium and vitamins.  Of course they were not wrong! Milk is the king of all energy drinks but malted drinks also came with a lot of power boosting properties.  Slowly, people started trying them by mixing it with milk and gradually they began to develop a taste for it. Within no time, malted food drinks became the talk of the town.

Those kids who had the habit of throwing tantrums when their mothers offered them a glass of pure milk are now happy to have Choco Malt, Malto Vitaa, Choco Vita, etc mixed in their milk. This is because the malted drinks enhance the taste and also act as a form of sweetener.  No wonder kids just love them. And their mothers are really satisfied as long as they are sure that their children are having something nutritious and are also enjoying it. And the best part about these drinks is that they are not at all fatty.


Today, the market is full of malted food drink distributors and a number of companies are vying for the top spot. They are roping in the best of advertisement professionals, health experts, strategists and brand building specialists. But one company that has not compromised on quality despite the cutthroat competition is Continental Milkose (India) Ltd. They are one of the pioneers in this business and are extremely particular about what they are manufacturing. They believe that as a food and beverage manufacturing company, it is their duty to produce wholesome and nutrition laden food to their trusted consumers. To know more about them, log in to their website - http://www.milkose.com/.

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