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Showing posts from July, 2016

Importance of ‘Malt’ in the Milk!

When the first of its kind malted beverage was introduced in the Indian food and drink market, people were extremely curious as well as cynical about it. Well, they could not be blamed more because until then almost everybody thought that milk is the only natural energy drink that comes with natural qualities like calcium and vitamins.  Of course they were not wrong! Milk is the king of all energy drinks but malted drinks also came with a lot of power boosting properties.  Slowly, people started trying them by mixing it with milk and gradually they began to develop a taste for it. Within no time, malted food drinks became the talk of the town. Those kids who had the habit of throwing tantrums when their mothers offered them a glass of pure milk are now happy to have Choco Malt, Malto Vitaa, Choco Vita, etc mixed in their milk. This is because the malted drinks enhance the taste and also act as a form of sweetener.  No wonder kids just love them. And their mothers are really sati